For custom packaging, material selection is not only a visual decision. Paperboard thickness, surface paper, lining, insert material and outer wrapping all influence how the box protects the product and how the customer understands the brand level.
Jewellery boxes may use velvet, microfiber, PU, paperboard, wood or metal details depending on the retail position. Watch boxes usually need stronger support and a stable pillow. Gift boxes and liquor or food boxes often require rigid board strength, clean corners and reliable inserts for transport.
A practical way to start is to define the product weight, retail channel, target price and expected hand feel. TOP PACK can then match the structure and material options to the project instead of adding unnecessary decoration.
Good material planning also improves sampling speed. When the material direction is clear early, logo processes, insert structure and packing method can be tested together before mass production.